What happens when you let a snowman-obsessed psychopath loose on the internet? To position The Snowman as a must-see thriller with a hint of horror, Ignition partnered with Universal Pictures to create a haunting social campaign and immersive website. The visual and auditory experiences paralleled the eeriness of the film and grabbed the attention of a global audience with motion posters, unsettling facts, disturbing 3-D landscapes, and ominous quote cards.
To explore the chilling sights and sounds from the film, users controlled the website by holding down the spacebar to hear gripping audio and ultimately reveal the trailer.
The experience also extended to mobile devices by prompting users to tap and hold the audio file to follow the killer’s path.
These subtly animated social assets featured terrifying, true statistics about serial killers and teased details about the Snowman Killer’s tactics.
To keep tensions running even higher, we brought the film’s setting of Norway to life by showing serene winterscapes intercut with jarring film footage.
We gave fans a dark look into the mind of The Snowman killer. These static assets focused on the victim, pairing a striking visual with a foreboding headline.
We built up the suspense by leveraging key art and teaser posters as our canvas. Then, we added animated text and blood splatters to really craft a threatening tone.
To catch fans off guard, these supercut countdown videos established a tranquil winter wonderland scene and immediately launched fans into jarring film footage.